If you searched for “Kommo plans and prices in Brazil in 2026: which plan is worth it (and when it's not)”, here is the straightforward answer: the Advanced plan (US$25/user/month, about R$135 at current exchange) offers the best ROI for 90% of Brazilian companies needing automation, AI, and channel integration. The Base plan is only suitable for those who will do almost no automation and accept strict limits. The Enterprise plan only makes sense for medium/large companies, starting from 20 users, that need governance, SSO, and unlimited automations. And that's it: don't fall into the trap of paying too much for the wrong plan or saving and blocking your process.
Actual plans and prices of Kommo in 2026 (converted to reais)
Enough guessing and disguised affiliate links. Every day I implement Kommo for sales and customer service teams, and the question is always the same: “Which plan do I really need?”
Let's look at the real numbers (base 01/08/2026, dollar at R$5.40, excluding local taxes):
| Plan | Price in US$/user/month | Price in R$/user/month | Main features |
|---|---|---|---|
| Base | US$15 | R$81 | CRM, funnel, basic WhatsApp integration, no automation, no AI |
| Advanced | US$25 | R$135 | Salesbot, up to 3 AI agents, automations, integrations, WhatsApp, multiple funnels |
| Enterprise | US$45 | R$243 | Unlimited automation and AI, SSO, governance, premium support, advanced integration |
Important: These values do not include taxes and IOF on international payments. If issuing an invoice, add up to 20% more. Prices may vary according to exchange rate and annual promotions of Kommo.
Honest summary: who each plan is for (and who it is NOT for)
- Base Plan (R$81/month/user): Only worth it for small businesses or freelancers who don't need automation, don't want to use AI, and are willing to operate everything manually. Suitable for those who only want a visual and cheap CRM, with no expectation of scaling sales or automated customer service. Is not useful for those who want chatbots, deep integrations, or follow-up automations.
- Advanced Plan (R$135/month/user): Optimal cost-benefit point for 90% of Brazilian companies in commerce, services, real estate, clinics, and even small industries. Allows creating automations with Salesbot, using up to 3 AI agents (optimizing sales and customer service), automating WhatsApp, and integrating other systems. Serves For those who already understand that without automation, they will lose productivity and conversion. Is not useful For those with a team of over 20 users and requiring strong governance (e.g., multi-branch, LGPD compliance, SSO).
- Enterprise Plan (R$243/month/user): I only recommend for medium/large companies with more than 20 users, complex processes, hierarchy, compliance, or advanced integration with ERPs, BI, multiple channels, and dedicated support needs. Serves For those who need to unlock limits of automation, AI, and integration. Is not useful For a common SME — paying for this for 2-3 users is throwing money away.
When does each plan really pay off? Real ROI scenarios
To move from guesswork to numbers, the question is: how much each plan enables automation, AI, and integration — and what impact does this have on the result?
- Base: ROI only appears if you really just want to centralize information and manually manage leads. If you think about automating WhatsApp, email, funnel, or using AI, you'll hit the limit in the first month. The risk: blocking the team, losing sales, and having to migrate (with rework).
- Advanced: Generates quick ROI because it unlocks automations that unblock sales: Salesbot for WhatsApp, automatic emails, internal notices, follow-up with AI (3 agents), integration with RD Station, Google Sheets, Zapier, etc. Every automation you activate saves hours and converts faster. See here how to measure the ROI of business automations.
- Enterprise: Only worth it if your team is large, needs advanced access control, custom integrations, BI reports, or if you've already hit the limits of automation and AI of the Advanced plan (which is rare below 20 users). Understand here how to automate reports for large teams.
Most common (and costly) mistakes I see every day
- Pay for Enterprise thinking it's the only one with automation and AI. The Advanced already covers 90% of cases.
- Subscribe to Base to 'save money' and then find out you can't create Salesbot and AI. Then you pay twice (upgrade + reimplementation).
- Ignore the actual cost of the dollar and taxes on the invoice. Always add 20% margin to the budget.
- Buy extra license to 'grow' and then lose money with idle users. Pay only for what you will use in the next 3 months.
My field analysis: for 90% of companies, the Advanced is the balance between cost and result
I implement Kommo daily in retail, services, health, real estate, and even industry companies. The pattern is always the same: those who bet on the Advanced unlock automations, integrate WhatsApp, activate AI, and scale the sales process without overspending. The Base becomes a bottleneck in 2 months. The Enterprise only makes sense when there is structure, compliance, heavy integration, or a large team.
If you want even more specific details about each license (including upgrade/downgrade cases), I also recommend reading this detailed comparison of Kommo licenses.
How to decide objectively: method, data, and context
My recommendation: before signing up, list:
- How many users will use the system in the next 3 months (don't guess, check real time)
- Are you really going to automate WhatsApp, email, funnel, integrations?
- Does your sector require compliance, governance, integration with ERP/BI?
- How much time and money do you lose today by not having automation?
If you answered YES to automation and integration, the Advanced is your optimal point. If you answered NO to automation, Base solves (but don't expect miracles). If you need governance, many users, heavy integrations, Enterprise makes sense.
Want to see other practical automation examples? Check out these articles: How to create automation flows from scratch and Report automation: how to gain strategic time.
Final summary and ROI decision: don't waste money
There is no 'miracle' plan. There is a plan aligned with your context, operation, and growth expectations. The mistake is signing up for Base thinking about automation, or paying for Enterprise without a large team. You don't have to trust only what I write: apply these criteria, do the math, see what is blocking (or not) your team. CRM ROI is method, automation, and data, not improvisation or hype.
Want to implement Kommo for real, the right way, with automation and ROI? Request a project with me hereI only say what works — for your context, no fluff.