Terms of commercial engineering.
CRM, Kommo, Go High Level, automation, and AI, explained directly, without fuss.
Commercial AI agent →
A commercial AI agent is an artificial intelligence that converses with leads on WhatsApp, qualifies, clears doubts, and...
Commercial automation →
Commercial automation is the use of technology to perform repetitive tasks in the sales process, respond to messages, qualify, schedule, and do follow-up.
CRM →
CRM (Customer Relationship Management) is a system that centralizes contacts, conversations, and sales opportunities in one place, organizing the relationship with
Prompt Engineering →
Prompt engineering is the practice of structuring instructions given to an AI model so that it produces accurate, consistent, and useful responses.
Digital Engineering →
Digital engineering is the systematic application of logic, automation, data, and AI to diagnose business bottlenecks, build robust digital structures, and
Follow-up →
Follow-up is the tracking of a lead or customer after the first contact, reminders, messages, and follow-ups until the decision. Most sales happen after
Sales funnel →
A sales funnel is the customer's journey from the first contact to purchase, showing how the volume of people decreases at each stage. Unlike the pipeline (
Outbound vs inbound funnel →
Inbound is when the customer comes to you (attracted by content, advertising, search); outbound is when you go to the cli…
Go High Level (GHL) →
Go High Level is an all-in-one marketing and sales platform that combines CRM, funnels, email, SMS, scheduling, and automation.
Kommo CRM →
Kommo is a sales CRM focused on conversations, integrating WhatsApp, Instagram, and other channels into a visual pipeline.
Lead scoring →
Lead scoring is the automatic scoring of leads based on how ready they are to buy, based on profile and behavior.
Sales machine →
A sales machine is a structured sales operation like a predictable system: defined process, measured data, ...
n8n →
n8n is a workflow automation platform that connects applications and APIs with visual logic, without needing to…
Sales pipeline →
A sales pipeline is the visual representation of the stages a lead goes through until becoming a customer, for example: new, qualified, proposal, closing.
Salesbot (Kommo) →
Salesbot is Kommo's automation builder: a visual bot that responds to messages, qualifies leads, moves deals…
AI-powered SDR →
An AI-powered SDR is an automated pre-sales agent: AI makes the first approach, qualifies the lead, and schedules the meeting…
Commercial SIPOC →
SIPOC (Suppliers, Inputs, Process, Outputs, Customers) is a process mapping tool applied to commercial…
Speed to lead →
Speed to lead is the time between the lead arriving and receiving the first response. It is one of the biggest conversion factors: responding in seconds (with AI) multiplies the chance of closing compared to responding in hours. Leads cool down quickly.
White label (GHL) →
White label is the possibility of reselling software under your brand, as if it were your own. In Go High Level, agencies…