Implementing a CRM with automation and AI costs, in Brazil in 2026, from a few thousand to tens of thousands of reais for the project, plus the monthly fee of the tool. A lean project costs R$ 3,000 to R$ 8,000; a complete machine with AI can exceed R$ 20,000. The price varies with complexity.
The license is the cheapest part
National CRM R$ 50-300/user, Kommo R$ 100-500/user, GHL ~R$ 500-2,560/month (USD). The license is rarely the biggest cost — the implementation is.
What is included in the implementation
Process mapping, configuration (pipelines, fields, automations), integrations (WhatsApp, email, ads), AI layer (agent/SDR), data migration, and training.
Ranges: Basic R$ 3-8 thousand, Intermediate R$ 8-20 thousand, Complete with AI R$ 20 thousand+. AI increases cost but is what most changes results when the bottleneck is response time and follow-up.
There is no honest list price — it depends on lead sources, the state of the database, the level of AI, and the complexity of the funnel. Tell me your scenario that I show you what to build first.