Go High Level costs US$ 97/month (Starter), US$ 297/month (Unlimited), and US$ 497/month (Agency Pro). In reais, with the dollar at ~R$ 5.15 (June 2026): ~R$ 500, ~R$ 1,530, and ~R$ 2,560/month. The charges are in dollars and there are usage costs on top.
The plans
Starter (3 sub-accounts), Unlimited (unlimited sub-accounts — the agency plan), Agency Pro (SaaS mode for reselling with your brand). Annually, it saves about 2-3 months/year.
Usage costs (the overlooked layer)
SMS, calls, email per thousand sends, official WhatsApp (from US$ 10/month + Meta cost) and AI per credit. Totaling US$ 20 to US$ 150/month depending on volume. Plus IOF and exchange rate. The real cost is 30-60% above the cap number.
GHL charges for what you HAVE available, not for what you use. Those who utilize 20% pay the same as those who utilize 100% — the difference is in the implementation. Want the real number for your case?