More leads
More qualified traffic and prospecting: more people enter for the same investment.
+ — per month
← ROI Calculator 01— 02— 03—
Go High Level · Law
Sales engine for Law Firm: how much do you lose without it?
The right client sends a message after hours and no one responds before the competing firm. The lawyer answers, but wastes time with curious people who will never sign a contract and lets the hot lead go cold without follow-up. A lead that disappeared in the first week rarely returns.
%
R$
R$
You are leaving on the table
—
per month · — per year
Where does this number come from
More leads for the same investment—
More conversion (fast response and follow-up)—
More repeat purchases from the same client—
Total per month—
Project payback—
I want this engine → Typical law firm numbers. Adjust with yours.
Everything starts from your real revenue per client, the LTV. Four numbers you already have:
Leads per month—
Conversion—
Average order value—
Purchases per client—
Your revenue today—
A structured sales engine moves three levers at the same time. Since they act on the same account, the effect does not add up: it multiplies.
More conversion
Response in minutes, follow-up that doesn't fail, and AI answering after hours.
+ — per month
More repeat purchases
Relationship and base reactivation: the same client buying again.
+ — per month
Revenue today—
With the engine—
What is on the table—
The size of each step depends on where you are starting from: those who already use a good CRM with AI have less to gain (20% per lever) than those who don't use any CRM yet (30%). That is why the calculator asks for your current situation, and it is the only place where an estimate is entered.
01What we believe
The MMV Method applied to Law Firm
The MMV Method separates legal work from commercial work: while the lawyer practices law, a structured process qualifies by type of case, priority, and fee potential. Each lead enters a predictable funnel, with follow-up that does not depend on the firm's busy schedule.
02The stack we build
The right tools, integrated.
Go High Level
Centralizes each lead in a pipeline by area (social security, labor, family) with clear stages from the first contact to the signing of the fee contract.
N8N
Integrates forms, WhatsApp, email, and calendar, sends out contracts, and notifies the right lawyer according to the area of practice.
OpenClaw
AI agent answers 24/7 on WhatsApp, performs initial case triage, collects documents, and qualifies before taking up the lawyer's time.
Claude Code
Builds the integration between the eligibility form, CRM, and automations, adjusting the specific triage rules for each type of case.
03The funnel
Outbound + inbound, with a qualifying form.
Outbound
Active prospecting in segmented lists (e.g., INSS beneficiaries, companies with labor liabilities) with a consultative approach, not a flyer-like one.
Inbound
Didactic legal content and pain-based ads (retirement review, wrongful termination) that attract those already looking for a solution.
Tracked form
Eligibility quiz that pre-qualifies the case, calculates potential, and delivers to the lawyer only the lead with a viable case and initial documentation.
04Service + commercial process
Speed-to-lead: the AI responds in seconds, qualifies the case, and schedules the consultation with the lawyer, who only enters for the closing meeting. Structured follow-up reactivates the warm lead via WhatsApp, email, and call until the decision to hire.
05Visibility (SEO · AEO · GEO)
Search strategy for local legal intent and case ('social security lawyer [city]', 'do I have the right to a review'), with answer-first content optimized for AEO/GEO so the firm is cited by ChatGPT, Perplexity, and Google AI Overviews.
Frequently asked questions, Law
Does GHL respect OAB advertising rules?
Yes. GHL is the commercial structure behind the scenes: it organizes leads, follow-up, and service. Communication is configured in a consultative and informative way, without commercialized client acquisition. You control every message to keep everything within the OAB Provision, with more professionalism in service.
Can AI provide legal advice to the client?
No, and it shouldn't. OpenClaw performs commercial triage: it identifies the type of case, collects data and documents, and qualifies the lead. Legal advice remains exclusive to the lawyer. AI only ensures that the case arrives qualified at your desk, without you wasting time with curious people.
How long until I stop losing leads that arrive in the middle of the night?
24/7 service goes live as soon as the integration is built, usually in a few days. From then on, every lead that sends a message after hours receives an immediate response, is qualified, and scheduled. You wake up with a calendar filled with real cases, not curious people.