More leads
More qualified traffic and prospecting: more people enter for the same investment.
+ — per month
← ROI Calculator 01— 02— 03—
Kommo CRM · Gym and Studio
Sales engine for Gym and Fitness Studio: how much do you lose without it?
Gyms and studios suffer from two holes: the lead who asks for price and disappears without doing the trial class, and the student who stops paying and no one rescues. Acquisition works, but churn eats growth. The bucket leaks at the interested party who doesn't convert into enrollment and the student at risk of cancellation who receives no contact.
%
R$
R$
You are leaving on the table
—
per month · — per year
Where does this number come from
More leads for the same investment—
More conversion (fast response and follow-up)—
More repeat purchases from the same client—
Total per month—
Project payback—
I want this engine → Typical gym and studio numbers. Adjust with yours.
Everything starts from your real revenue per client, the LTV. Four numbers you already have:
Leads per month—
Conversion—
Average order value—
Purchases per client—
Your revenue today—
A structured sales engine moves three levers at the same time. Since they act on the same account, the effect does not add up: it multiplies.
More conversion
Response in minutes, follow-up that doesn't fail, and AI answering after hours.
+ — per month
More repeat purchases
Relationship and base reactivation: the same client buying again.
+ — per month
Revenue today—
With the engine—
What is on the table—
The size of each step depends on where you are starting from: those who already use a good CRM with AI have less to gain (20% per lever) than those who don't use any CRM yet (30%). That is why the calculator asks for your current situation, and it is the only place where an estimate is entered.
01What we believe
The MMV Method applied to Gym and Fitness Studio
In MMV, the interested party enters the pipeline and the cadence leads them to the trial class, the trigger that converts most into enrollment. AI answers plans instantly, automation detects frequency drops to trigger retention before cancellation, and follow-up works both acquisition and evasion combat.
02The stack we build
The right tools, integrated.
Kommo CRM
Pipeline from interested to enrolled with trial class trigger, and evasion risk flags to trigger retention of students before cancellation.
N8N
Integrates turnstile/system, WhatsApp, and CRM, schedules the trial class, and triggers frequency drop alerts for student rescue.
OpenClaw
AI agent that answers 24/7, informs plans and schedules, schedules the trial class, and re-engages the missing student without occupying the reception.
Claude Code
Builds the trial class flow, evasion risk detection, and retention flows specific to the gym.
03The funnel
Outbound + inbound, with a qualifying form.
Outbound
Rescue of students at risk of evasion and former students, in addition to reactivating interested parties who asked for price and didn't schedule the trial.
Inbound
Content and ads about results and routine (transformation, workout for beginners) that bring the interested party to the free class form.
Tracked form
Tracked form that captures the goal (weight loss, hypertrophy, conditioning) and already schedules the trial class, registering the origin.
04Service + commercial process
Speed-to-lead responding instantly and pushing the interested party to the trial class, which is the enrollment trigger. Structured follow-up monitors student frequency and triggers rescue at the first sign of evasion, with direct contact from the team for higher-ticket plans.
05Visibility (SEO · AEO · GEO)
Captures local searches like 'gym near me price', 'free trial class', and 'crossfit/pilates in the region', with answer-first content answering plans, schedules, and how to schedule the trial right at the beginning to appear on Google Maps and be cited by AI assistants in local fitness searches.
Frequently asked questions, Gym and Studio
How does Kommo help the gym convert more enrollments?
Kommo puts each interested party in a pipeline and AI answers plans and schedules instantly, scheduling the trial class, which is the biggest enrollment trigger. The cadence charges those who asked for price and disappeared, recovering interested parties who today give up due to lack of fast response and a clear invitation to try.
Is it possible to reduce student evasion with the system?
Yes, and it's the biggest gain. Automation monitors frequency and marks the student as at-risk when they disappear for days. The AI agent triggers a rescue contact before cancellation, re-engaging those who were going to evade. Combating evasion is cheaper than acquiring, and it's where the gym loses the most money today.
Does it work for a small pilates or crossfit studio?
It works, and it's even more efficient. In a studio with limited spots, each enrollment and each retention weighs heavily. AI schedules the trial class 24/7, CRM organizes the list of interested parties, and automation rescues at-risk students, keeping classes full without needing a dedicated commercial team.