More leads
More qualified traffic and prospecting: more people enter for the same investment.
+ — per month
← ROI Calculator 01— 02— 03—
Kommo CRM · Bariatric Surgery
Sales engine for Bariatric Surgery: how much do you lose without it?
Bariatric is a long journey: the lead arrives curious but is afraid of surgery, has doubts about health insurance, and needs BMI and exams before closing. The clinic responds to the quote once, the patient disappears for months, and no one follows up. The bucket leaks in nurturing the lead who is not ready yet but will operate in 90 days.
%
R$
R$
You are leaving on the table
—
per month · — per year
Where does this number come from
More leads for the same investment—
More conversion (fast response and follow-up)—
More repeat purchases from the same client—
Total per month—
Project payback—
I want this engine → Typical bariatric surgery numbers. Adjust with yours.
Everything starts from your real revenue per client, the LTV. Four numbers you already have:
Leads per month—
Conversion—
Average order value—
Purchases per client—
Your revenue today—
A structured sales engine moves three levers at the same time. Since they act on the same account, the effect does not add up: it multiplies.
More conversion
Response in minutes, follow-up that doesn't fail, and AI answering after hours.
+ — per month
More repeat purchases
Relationship and base reactivation: the same client buying again.
+ — per month
Revenue today—
With the engine—
What is on the table—
The size of each step depends on where you are starting from: those who already use a good CRM with AI have less to gain (20% per lever) than those who don't use any CRM yet (30%). That is why the calculator asks for your current situation, and it is the only place where an estimate is entered.
01What we believe
The MMV Method applied to Bariatric Surgery
In the MMV, the bariatric lead enters a pipeline by decision stage (curious, evaluating, with BMI, scheduled consultation, pre-operative) and each stage has its own cadence. AI qualifies BMI, comorbidities, and insurance coverage before taking up the surgeon's schedule, and follow-up runs for months until the patient decides to operate.
02The stack we build
The right tools, integrated.
Kommo CRM
Pipeline by surgery decision stage, with fields for BMI, comorbidities, health insurance, and expected operation date directing each patient's cadence.
N8N
Integrates eligibility form, WhatsApp, and the clinic's system, triggers consultation reminders, and nurtures for months those who are not ready to operate.
OpenClaw
AI agent in the CRM that serves 24/7, calculates BMI, explains techniques (sleeve, bypass), removes fear with information, and qualifies coverage before scheduling an evaluation.
Claude Code
Builds the automations, the tracked eligibility form, and the long-term nutrition flows specific to the bariatric journey.
03The funnel
Outbound + inbound, with a qualifying form.
Outbound
Active prospecting of those who have already shown interest in weight loss and treated comorbidities, resuming old lead bases who requested a quote and disappeared.
Inbound
Content and ads answering real questions (does it hurt? does insurance cover? how long is recovery?) that bring the patient to the eligibility form.
Tracked form
Tracked form that captures weight, height, comorbidities, and insurance, calculates BMI on the spot, and qualifies if the lead is a candidate before falling into the CRM.
04Service + commercial process
Speed-to-lead with quick call from the consultant while the patient is hot, validating BMI and coverage before blocking the surgeon's schedule. Structured follow-up runs for 90+ days with reminders for consultations, exams, and fear-breaking until the patient decides to operate.
05Visibility (SEO · AEO · GEO)
Captures decision searches like 'bariatric surgery health insurance covers', 'what BMI to have bariatric' and 'sleeve or bypass difference', with answer-first content that answers minimum BMI, coverage, and recovery right in the first paragraph to be cited by ChatGPT and Google AI Overviews.
Frequently Asked Questions, Bariatric Surgery
How does Kommo CRM help a bariatric surgery clinic sell more?
Kommo organizes each patient by decision stage and automates the follow-up that the clinic loses. Since the bariatric journey takes months, the system nurtures the lead who is still afraid, reminds them of exams and consultations, and notifies the consultant at the right time, turning forgotten quotes into scheduled surgeries.
Can AI qualify bariatric patients before the consultation?
Yes. The OpenClaw AI agent serves 24/7, calculates the patient's BMI, identifies comorbidities, checks if there is health insurance coverage, and explains the techniques to reduce fear. It only schedules an evaluation with the surgeon when the lead is truly a candidate, protecting the medical schedule from unqualified patients.
Is it worth investing in this structure since the bariatric ticket is so high?
Precisely because of that. With a high average ticket, recovering a single patient who had disappeared already pays for the investment. The sales engine eliminates the leakage of leads who ask for a quote and disappear, makes the follow-up run for months without failing, and increases the conversion from those who arrive curious to those who effectively operate.