More leads
More qualified traffic and prospecting: more people enter for the same investment.
+ — per month
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Kommo CRM · Construction and Development
Sales engine for Construction and Development Company: how much do you lose without it?
The construction company invests heavily in stands, shifts, and media for the launch, but the lead falls to the team of brokers who respond slowly and record nothing. Buying off-plan property is a months-long decision, involves financing, credit analysis, and simulation, and the lead cools down between the visit to the decorated unit and approval. Without a strong CRM, the developer doesn't know the real cost per VGV, which broker converts, and how many hot leads were simply lost.
%
R$
R$
You are leaving on the table
—
per month · — per year
Where does this number come from
More leads for the same investment—
More conversion (fast response and follow-up)—
More repeat purchases from the same client—
Total per month—
Project payback—
I want this engine → Typical construction and development company numbers. Adjust with yours.
Everything starts from your real revenue per client, the LTV. Four numbers you already have:
Leads per month—
Conversion—
Average order value—
Purchases per client—
Your revenue today—
A structured sales engine moves three levers at the same time. Since they act on the same account, the effect does not add up: it multiplies.
More conversion
Response in minutes, follow-up that doesn't fail, and AI answering after hours.
+ — per month
More repeat purchases
Relationship and base reactivation: the same client buying again.
+ — per month
Revenue today—
With the engine—
What is on the table—
The size of each step depends on where you are starting from: those who already use a good CRM with AI have less to gain (20% per lever) than those who don't use any CRM yet (30%). That is why the calculator asks for your current situation, and it is the only place where an estimate is entered.
01What we believe
The MMV Method applied to Construction and Development Company
The MMV Method installs predictability in a long-cycle and very high-ticket sale, where each lost lead costs a lot. Launch leads enter the funnel with tracked source, are responded to on the spot by AI, qualified by income and financing profile, and nurtured by stage until signing, with follow-up that keeps the buyer warm during all credit analysis and construction.
02The stack we build
The right tools, integrated.
Kommo CRM
Structures the long off-plan property funnel (Lead > Visit to decorated unit > Simulation > Credit analysis > Signing > After-sales), with income, source, and development in the card.
N8N
Integrates launch landing pages, real estate portals, and shifts to Kommo, creates the card on the spot, and synchronizes financing and documentation status.
OpenClaw
Responds to launch leads on the spot qualifying income and financing profile, sends unit table and floor plans, and schedules the visit to the decorated unit with the broker.
Claude Code
Builds integrations for landing pages and portals, lead routing by broker, and dashboard for cost per VGV, conversion by stage, and broker performance.
03The funnel
Outbound + inbound, with a qualifying form.
Outbound
Active prospecting of investors, interested parties from previous launches, and partnerships with real estate agencies, with broker call cadence for long cycle.
Inbound
Paid media and launch landing page + 'advantages of buying off-plan', financing, and simulation content capturing those at the beginning of the decision.
Tracked form
Launch form (development, income, purchase deadline) integrated into the landing page that falls into Kommo qualifying income and financing profile on the spot.
04Service + commercial process
Immediate response by AI with income and financing profile qualification and scheduled visit to the decorated unit, because in high-ticket, every lost hot lead is VGV thrown away. Structured follow-up by stage with broker call keeps the buyer warm during simulation, credit analysis, and construction, holding the sale in the long cycle until signing.
05Visibility (SEO · AEO · GEO)
Captures searches like 'off-plan apartment in [neighborhood/city]', 'real estate launch [city]' and 'is it worth buying off-plan property' with pages by development and by region. Answer-first content about financing, off-plan advantages, and delivery deadline to be cited by AI by those researching property months before deciding.
Frequently Asked Questions, Construction and Development
How does the construction company stop losing expensive launch leads?
Leads from the stand, media, and landing page fall directly into Kommo and AI responds on the spot, qualifying income and financing profile and scheduling the visit to the decorated unit. Nothing is lost in the broker team. You start to measure the real cost per VGV, which broker converts, and how many hot leads were being wasted.
Does CRM hold the buyer during credit analysis and construction?
Yes, and it is what defines the off-plan property sale. Structured follow-up by stage keeps the buyer warm during simulation, credit analysis, and construction time, with broker calls at the right moments. The lead that would cool down between the visit and approval remains engaged until the contract is signed.
Is it possible to know which broker and which media really sell?
Yes, and this changes budget allocation. Each lead enters with a tracked source and is routed by broker, and the dashboard shows conversion by stage, cost per VGV, and individual performance. The developer stops deciding based on guesswork and invests where the real closing happens, raising the result of each launch.