More leads
More qualified traffic and prospecting: more people enter for the same investment.
+ — per month
← ROI Calculator 01— 02— 03—
Kommo CRM · Real Estate Agency
Sales engine for Real Estate Agency: how much do you lose without it?
Property leads have a validity of minutes and fall into the hands of several brokers at the same time: the first to respond closes, and the rest become dead leads in the spreadsheet. Without fair distribution and without speed-to-lead, you pay for expensive portals and traffic to feed brokers who take hours to return and the client has already scheduled a visit with the competition.
%
R$
R$
You are leaving on the table
—
per month · — per year
Where does this number come from
More leads for the same investment—
More conversion (fast response and follow-up)—
More repeat purchases from the same client—
Total per month—
Project payback—
I want this engine → Typical real estate agency numbers. Adjust with yours.
Everything starts from your real revenue per client, the LTV. Four numbers you already have:
Leads per month—
Conversion—
Average order value—
Purchases per client—
Your revenue today—
A structured sales engine moves three levers at the same time. Since they act on the same account, the effect does not add up: it multiplies.
More conversion
Response in minutes, follow-up that doesn't fail, and AI answering after hours.
+ — per month
More repeat purchases
Relationship and base reactivation: the same client buying again.
+ — per month
Revenue today—
With the engine—
What is on the table—
The size of each step depends on where you are starting from: those who already use a good CRM with AI have less to gain (20% per lever) than those who don't use any CRM yet (30%). That is why the calculator asks for your current situation, and it is the only place where an estimate is entered.
01What we believe
The MMV Method applied to Real Estate Agency
In the MMV Method, the real estate agency installs a distribution roulette and immediate service: the lead is responded to in seconds, qualified by purchase profile, and only then routed to the right broker. The funnel shows who is serving and who is sitting on leads, process above the broker. You start to predict VGV by the amount of qualified visits in the funnel, not by the luck of the month.
02The stack we build
The right tools, integrated.
Kommo CRM
Purchase and rental funnels separated, with lead distribution roulette among brokers and a clear view of which property and which broker is stuck in each negotiation.
N8N
Pulls leads from portals (ZAP, OLX, VivaReal) and the website directly to Kommo, distributes them in the roulette, and triggers instant notice to the broker, without leads dying in the portal's email queue.
OpenClaw
AI agent performs the first service 24/7, qualifies budget, neighborhood, and deadline, and already schedules the visit on the broker's calendar before the lead cools down.
Claude Code
Builds portal integration, fair distribution roulette, and conversion reports by broker and by lead source.
03The funnel
Outbound + inbound, with a qualifying form.
Outbound
Active prospecting of owners for property acquisition and reactivation of purchase leads that didn't close: those who visited and didn't buy are still looking.
Inbound
Launch and neighborhood content + ads by property/region leading to a form that qualifies before throwing the lead into the brokers' roulette.
Tracked form
Tracks budget range, financing vs. cash, neighborhood, and moving deadline, so the broker only receives visits with a real purchase profile.
04Service + commercial process
Speed-to-lead in seconds by AI and broker call while the lead is hot ensure the visit. Structured follow-up keeps indecisive buyers warm for months (property cycle is long) and rescues those who visited and disappeared, feeding the funnel of visits that becomes VGV.
05Visibility (SEO · AEO · GEO)
Captures high-intent local searches ("apartment [neighborhood] [city]", "Minha Casa Minha Vida financing", "property for rent [region]") with pages by neighborhood and by development, and answers purchase and financing questions in direct format to be cited by AI when the buyer researches before choosing a real estate agency.
Frequently asked questions, Real Estate Agency
How to ensure that a lead from a portal doesn't go cold before the agent responds?
N8N pulls the lead from ZAP, OLX, or VivaReal directly into Kommo the moment it arrives, AI handles the first contact, and the round-robin notifies the agent immediately. Speed-to-lead in seconds is what separates those who close from those who lose: the first to respond books the visit, and with automation, that first person is always you.
Is the distribution round-robin fair to the team of agents?
Yes, and it is auditable. Kommo distributes leads by rule (round-robin, performance, or specialty) and records who handled, who booked, and who sat on a lead. It ends the 'this lead was mine' fights, and the manager sees conversion by agent, process over people, exactly the principle of the MMV Method.