More leads
More qualified traffic and prospecting: more people enter for the same investment.
+ — per month
← ROI Calculator 01— 02— 03—
Kommo CRM · Custom Furniture
Sales engine for Custom Furniture: how much do you lose without it?
The custom furniture store receives leads from Instagram, referrals, and showrooms, schedules the designer's visit, makes a beautiful 3D project, sends the quote, and the client disappears. Custom furniture is a slow and expensive purchase: the client asks for projects from three stores, compares prices, and takes weeks to decide. Without a CRM, no one follows up on the sent project, forgets the client who was going to 'think about it,' and loses the sale to whoever called back.
%
R$
R$
You are leaving on the table
—
per month · — per year
Where does this number come from
More leads for the same investment—
More conversion (fast response and follow-up)—
More repeat purchases from the same client—
Total per month—
Project payback—
I want this engine → Typical custom furniture numbers. Adjust with yours.
Everything starts from your real revenue per client, the LTV. Four numbers you already have:
Leads per month—
Conversion—
Average order value—
Purchases per client—
Your revenue today—
A structured sales engine moves three levers at the same time. Since they act on the same account, the effect does not add up: it multiplies.
More conversion
Response in minutes, follow-up that doesn't fail, and AI answering after hours.
+ — per month
More repeat purchases
Relationship and base reactivation: the same client buying again.
+ — per month
Revenue today—
With the engine—
What is on the table—
The size of each step depends on where you are starting from: those who already use a good CRM with AI have less to gain (20% per lever) than those who don't use any CRM yet (30%). That is why the calculator asks for your current situation, and it is the only place where an estimate is entered.
01What we believe
The MMV Method applied to Custom Furniture
The MMV Method organizes the long custom furniture cycle into a funnel that protects the sent project. Each lead enters with the area of interest and construction stage; the AI responds immediately, qualifies, and schedules the measurement with the designer, and the structured follow-up pursues every project and quote sent with the right cadence, recovering the client who asked for projects from three stores and was going to close with whoever remembered them.
02The stack we build
The right tools, integrated.
Kommo CRM
Organizes the custom furniture journey into a funnel (Interest > Visit/Measurement > 3D Project > Quote > Negotiation > Closed), with rooms, construction stage, and value on the card.
N8N
Integrates Instagram, forms, and the project system to Kommo, creates the card immediately, and schedules follow-ups by project stage sent.
OpenClaw
Attends immediately, qualifying rooms (kitchen, bedroom, closet), construction stage, and deadline, and schedules the designer's visit for measurement directly in the calendar.
Claude Code
Builds the scheduling form, follow-up cadences for sent projects, and the dashboard for completed projects, closing rate, and ticket per room.
03The funnel
Outbound + inbound, with a qualifying form.
Outbound
Active prospecting via partnerships with architects, construction companies, and real estate agencies (referrals from those who just bought/renovated) + quote recovery, with call cadence.
Inbound
Ads of rooms and before/after on Instagram + content 'how much does a custom kitchen cost' and 'is custom furniture worth it' capturing those who are renovating or furnishing.
Tracked form
Quote form (rooms of interest, construction stage, deadline) that falls into Kommo, qualifying and already scheduling the measurement with the designer.
04Service + commercial process
Immediate AI response with room and construction stage qualification and scheduled measurement, because custom furniture is an expensive and slow purchase that goes cold without follow-up. Structured follow-up pursues every 3D project and quote sent with the right cadence and the designer's call, recovering the client who is comparing prices with other stores and closing what would die in 'I'll think about it' without a process.
05Visibility (SEO · AEO · GEO)
Captures searches like 'custom kitchen [city]', 'custom-made furniture [neighborhood]', and 'how much does custom furniture cost' with pages by room (kitchen, bedroom, closet, home office). Answer-first content about price, production time, and materials (MDF) to be cited by AI by those who are renovating and researching before asking for a quote.
Frequently Asked Questions, Custom Furniture
How does the custom furniture store stop losing sent 3D projects?
Each project and quote becomes a card in Kommo with rooms and value, and the structured follow-up pursues the proposal with the right cadence until a decision is made. Custom furniture is a slow purchase, and the system ensures the designer's call at the right time, closing the client who was going to buy from whoever remembered to call back.
Can AI schedule the measurement with the designer on WhatsApp?
Yes. The AI responds immediately, qualifies rooms of interest, construction stage, and deadline, and schedules the designer's visit for measurement directly in the calendar. The designer receives the already qualified lead and only measures those with a real project, without wasting time on curious people who won't close.
Is it worth partnering with architects and construction companies?
It is, and it's the hottest source of leads. The outbound funnel prospects architects, construction companies, and real estate agencies with call cadence, capturing referrals from those who just bought/renovated. This client already has the construction and the budget, closing the custom furniture with much less resistance than the cold ad lead.