More leads
More qualified traffic and prospecting: more people enter for the same investment.
+ — per month
← ROI Calculator 01— 02— 03—
Kommo CRM · Insurance Brokerage
Sales engine for Insurance Brokerage: how much do you lose without it?
Brokerages live on quotes and renewals, and both leak. The client asks for an auto or life quote, the broker delays, they close with whoever responded first. And the annual renewal passes by because no one notifies, making the portfolio shrink. The bucket leaks in quote time and unprovoked renewal, which was guaranteed revenue.
%
R$
R$
You are leaving on the table
—
per month · — per year
Where does this number come from
More leads for the same investment—
More conversion (fast response and follow-up)—
More repeat purchases from the same client—
Total per month—
Project payback—
I want this engine → Typical insurance brokerage numbers. Adjust with yours.
Everything starts from your real revenue per client, the LTV. Four numbers you already have:
Leads per month—
Conversion—
Average order value—
Purchases per client—
Your revenue today—
A structured sales engine moves three levers at the same time. Since they act on the same account, the effect does not add up: it multiplies.
More conversion
Response in minutes, follow-up that doesn't fail, and AI answering after hours.
+ — per month
More repeat purchases
Relationship and base reactivation: the same client buying again.
+ — per month
Revenue today—
With the engine—
What is on the table—
The size of each step depends on where you are starting from: those who already use a good CRM with AI have less to gain (20% per lever) than those who don't use any CRM yet (30%). That is why the calculator asks for your current situation, and it is the only place where an estimate is entered.
01What we believe
The MMV Method applied to Insurance Brokerage
In MMV, each quote enters the pipeline with product and deadline, and the cadence demands a decision before the client closes with a competitor. Automation notifies every renewal in advance to shield the portfolio, AI answers questions immediately, and follow-up works on open quotes and cross-selling new insurance.
02The stack we build
The right tools, integrated.
Kommo CRM
Pipeline by product (auto, life, residential, health) and by quote status, with the renewal date of each policy triggering the retention cadence.
N8N
Integrates form, WhatsApp, and CRM, notifies renewals in advance, and triggers follow-up for quotes that remained open.
OpenClaw
AI agent that attends 24/7, collects data for quotes, answers questions about coverage, and keeps the lead warm until the broker closes.
Claude Code
Builds renewal alerts, open quote flows, and cross-sell automations specific to the brokerage.
03The funnel
Outbound + inbound, with a qualifying form.
Outbound
Provoked renewal of the entire portfolio and cross-selling of new products to existing clients, plus reactivating quotes that didn't close.
Inbound
Content and ads about protection (is life insurance worth it? how to save on auto insurance) that bring the lead to the quote form.
Tracked form
Tracked form that captures the desired product and basic data for quotes, qualifying and registering the origin before the CRM.
04Service + commercial process
Speed-to-lead responding to the quote immediately, because in insurance, whoever quotes first closes, with the broker receiving the lead already with collected data. Structured follow-up charges open quotes, provokes every renewal in advance, and the broker calls on higher-premium products to close and cross-sell.
05Visibility (SEO · AEO · GEO)
Captures searches like 'auto insurance online quote', 'is life insurance worth it', and 'best residential insurance', with answer-first content comparing coverage and explaining what it covers right at the beginning to rank on Google and be cited by ChatGPT and Perplexity in insurance decisions.
Frequently Asked Questions, Insurance Brokerage
How does Kommo help the brokerage not lose renewals?
Kommo keeps the renewal date of each policy and triggers the notice in advance, automatically. Instead of losing the client because no one remembered, the broker is alerted to renew on time. This shields the portfolio, protects recurring revenue, and opens space to offer new products.
Can AI speed up insurance quotes?
Yes. The OpenClaw AI agent attends immediately via WhatsApp, collects the necessary data for the quote, answers questions about coverage, and keeps the lead warm until the broker closes. Since in insurance whoever responds first gets the client, this immediate response directly increases the closing rate of quotes.
Is it possible to cross-sell new insurance to the current portfolio?
Yes. The CRM organizes the portfolio by product and identifies who has auto but not life, or residential without health. Automation triggers segmented offers, and the AI agent conducts the conversation, generating additional sales within the base that already trusts the brokerage, with practically zero acquisition cost.