How to register to become a Kommo partner in Brazil?

You need to enroll in Kommo's official partner program, fill in your details and describe your model (implementation, consultancy, resale) for approval. The essential thing is to show delivery and support capability — not just the intention to “resell licenses.”

What are the levels of the Kommo partner program and what changes?

Kommo works with levels (tiers) that evolve according to the volume and quality of the portfolio. In practice, when you move up a level you tend to gain better commercial conditions and more priority in relationship/support, along with higher retention and delivery requirements.

Is it worth being a Kommo partner just to earn recurring commission?

In my experience, no. Recurring commission only sustains with an active and using client. Without implementation and follow-up, churn tends to rise and recurrence evaporates. Partnership pays off when commission is a consequence of a well-delivered service.

Do I need to be technical to become a Kommo partner?

You don't need to program, but you need to master implementation: funnel, WhatsApp, automations, integrations and reports — or have someone on the team who masters it. If your operation doesn't deliver this, you will suffer with support, client lock-in and cancellation.

What is the most common mistake of those who become Kommo partners and can't scale?

Becoming a “ghost partner”: selling licenses and disappearing. CRM requires activation, governance and routine. Without onboarding, checklist and usage indicators, the client doesn't engage, doesn't see value and cancels — and the partnership becomes a cycle of rework.

How to become a Kommo partner in Brazil: levels, what changes, and is it worth it?

To become a Kommo partner in Brazil, you need to register in the official partners program, be approved and operate as someone who implements (not just resells): configure funnel, sources, WhatsApp, automations, permissions, reports and governance. In practice, the program is worth it when you deliver real implementation and can maintain MRR (recurring revenue) with active portfolio — and it’s not worth it if your idea is just “get a link” and wait for commission to fall from the sky.

I’ll be very direct about why I’m writing this: looking at my data, the searches “kommo partners” and “kommo partner” are adding up to ~42 impressions on my site with average position ~28. That is: people want to become partners, resell/implement Kommo, and I didn’t have a page explaining the program. I’m a partner and implement Kommo every day. So I’ll show you the inside: how registration works, what changes between levels, what you really earn (recurring commission, resale price, support) and the truth nobody shouts: partnership only pays off for those who deliver real implementation. Otherwise you become a “ghost partner”: sell license, disappear, and delinquency (and churn) devours you.

First of all: what does it mean to be a Kommo partner (for real)?

Being a Kommo partner is not “reselling software”. It is operating a growth engine on top of the CRM. When I take a Kommo project, I’m not selling logins. I’m building a digital sales process and optimizing conversion and predictability with data.

In practice, a partner who delivers must master (or have a team to master):

Funnel architecture: stages, handoff rules, owners, SLAs.
WhatsApp: channels, templates, routing, quality control and compliance.
Automation: tasks, follow-ups, lead distribution, alerts, cadences.
Integrations: forms, landing pages, paid media, telephony, ERPs, gateways.
Governance: permissions, fields, standardization, audit, playbook.
Reports: funnel, source, productivity, contact rate, loss reasons.

If you don’t want/can’t deliver this, you can still register and try to “resell”. But my opinion, based on operations: you will suffer. The client gets stuck, doesn’t use it, cancels. And then your recurring commission turns to dust.

How to become a Kommo partner in Brazil (step by step without fluff)

The “correct” path is to join the official partners program and be approved. The process changes over time (each vendor adjusts rules), so I won’t invent requirements. What I can give you is the realistic flow that works:

Organize your offer: do you sell Kommo + implementation? Or Kommo + monthly support? Define scope, deadline and deliverables.
Have a demo environment: a Kommo account configured with funnel, automations and niche examples.
Prepare operational proof: cases (even small ones), funnel screenshots, before/after indicators, and a clear method.
Register in the partner program: via Kommo's official page (partner program). Fill in real data and describe the model (implementation, training, consulting, etc.).
Align support and onboarding: who will implement? Who responds to the client? What is the SLA? How do you do handover?
Start with 1–3 clients and standardize: document funnel templates, fields, automations, reports, and integrations.

If you want an operational shortcut for implementation (and not just to “become a partner”), I recommend you read my real project step-by-step: Kommo CRM implementation: real step-by-step (and the 5 errors that make the project stall). This is what separates partners who stay from partners who disappear.

Kommo partner program levels: what changes in practice?

Kommo works with levels (tiers) in the partner program. The exact names and criteria may vary over time and by region — so I won’t state “it’s X, Y, Z with such percentage.” What I can state is the operational logic of what changes when you move up a level:

Better commercial margin/benefit: more room for resale, better conditions, more “breathing room” for you to include implementation and still keep a competitive price.
Recognition and priority: more access to support, materials, visibility, and communication channel.
Higher requirement: the level rises when you deliver volume + retention + quality. It’s not just selling. It’s keeping active.

My take, from someone who lives this: the partner program is designed to encourage MRR with low churn rate. And low churn, in CRM, only comes with good implementation + follow-up.

What you really gain by being a Kommo partner (no fantasy)

Let's get to the point: “what do I earn?”. The package usually revolves around three pillars:

Commission/recurring revenue on the portfolio (while the client pays and remains active).
Resale condition (price/condition for you to resell to the end client, depending on the approved model).
Support and resources: materials, training, channel with Kommo team, and in some cases priority/account management.

Now the part few people talk about: this only becomes consistent money if you master adoption + activation + retention. Without this, you become hostage to “selling cheap licenses” and living off volume. Volume without implementation equals: infinite support, irritated client, high cancellation, and bad reputation.

The truth Kommo doesn’t write on the page: partnership only pays off if you deliver implementation

I’ll put it in terms of ROI, because that’s how I operate.

Recurring commission is a consequence of client using. And the client uses when:

the funnel reflects the real operation (not a generic pretty funnel);
WhatsApp is properly configured (routing, tagging, responsible parties, history);
automations remove manual work (and don’t create confusion);
the manager can see numbers and enforce routine (cadence, contact rate, time per stage).

If you want a reference on how I think about tool vs operation (to avoid the mistake of “implementing CRM just to implement”), read this: How to choose the ideal automation tool. CRM is a tool. Results come from the system.

Who it’s worth becoming a Kommo partner for (and who it’s NOT worth it for)

Worth it If you:

already sells implementation/consulting services (or wants to structure this with a method);
has an operational profile: build processes, document, test, measure, optimize;
has a client base (agency, consultancy, software house, BPO, commercial advisory) that needs CRM with WhatsApp;
accepts working with support and evolution, not just “setup and goodbye”.

it's not worth it If you:

just wants an affiliate link and passive commission;
doesn’t want to deal with onboarding, dirty data, resistant sales team, and fine adjustments;
is not willing to create playbooks, templates, and delivery routines;
thinks CRM “sells itself” and the client will manage on their own.

The decision criterion I use: partnership is a channel, not a business model

My criterion is simple: your business model has to sustain itself even without the software commission. The partnership comes in to increase margin and reduce commercial friction, not to be the only source of revenue.

If your spreadsheet only balances because you “will earn Kommo commission,” you’re building on a variable you don’t control: client churn, exchange rate, commercial policy, and program rules.

Now, if your offer is: Implementation + training + automation + monthly support, then the partnership becomes a multiplier.

How not to become a “ghost partner”: the minimum playbook I recommend

Want a practical path? Here’s a minimum playbook for you activate clients and keep a healthy portfolio:

Onboarding in 7 days: objective, funnel, channels, users, rules, and success metrics.
Implementation in 30 days (closed scope): final funnel + WhatsApp + 3 to 5 essential automations + base reports.
Governance ritual: biweekly meeting at first, then monthly, with usage and conversion indicators.
Quality checklist: mandatory fields, loss reason, origin, stage time, contact rate.
Support with SLA: ticket/kanban, prioritization, and clear limit of what is improvement vs support.

And here comes a point that almost no one measures: Automation ROI. If you don’t measure, you don’t optimize, you just “set things up.” I have an article just about this: How to measure the ROI of business automations.

Kommo prices: real data (and why this matters for partners)

I won’t put “guessed” values here because prices change, exchange rates change, and promotions change. The real data I can guarantee you is the following: Kommo is sold in USD (dollar) and, for you to make a partnership decision, you need to work with:

Predictability (how do you pass on dollar variation?);
billing model (does the client pay directly or through you?);
total cost (licenses + WhatsApp channels + integrations + implementation).

For updated numbers of plans and prices in 2026 (including what is usually left out), I keep specific and updated pages here on the blog. Start with these:

As a partner, this matters because you’re not selling “cheap CRM.” You’re selling Result. And results need to balance for the client: CAC, conversion, lead velocity, and team productivity.

Quick comparison: partner vs affiliate vs implementer

Model	What you sell	What you need to master	Real risk	When it makes sense
Affiliate	Referral	Marketing / audience	Low control over churn and activation	Those who have traffic and don't want to operate the project
Partner (resale)	License + (ideally) service	Sales + implementation + support	Medium/high if there is no method	Agencies/consultancies that deliver operations
Pure implementer	Project/service (client buys license)	Implementation and process engineering	Less dependence on commercial policy	Specialists who want to focus on delivery

What I would do if I were starting from scratch today

If I were starting today, without a portfolio, but wanting to become a Kommo partner in Brazil, I would do this:

Choose 1 niche (clinics, real estate, B2B services, light industry) and build 1 funnel template that delivers results.
Create a fixed implementation package (clear scope, clear price, clear deadline, clear deliverables).
Sell 3 projects with focus on activation: lead entering, contact SLA, automatic follow-up and simple report.
Document everything and turn it into a playbook and checklist to repeat.
after scale partnership as a channel (not as a rescue).

Because at the end of the day, what gives you “level” in the program and financial stability is: active portfolio + client using + results showing.

Conclusion: is it worth being a Kommo partner?

Yes, it’s worth it — when you operate as an implementer and build an offer with method, onboarding and support. No, it’s not worth it — when you just want an “extra” commission without taking responsibility for implementation.

If you want to become a partner, my recommendation is: stop thinking about “commission” and start with delivery. Those who deliver, retain. Those who retain, earn recurring revenue. And those who earn recurring revenue, scale.

If you want me to evaluate your scenario (agency, consultancy, internal sales team) and design the implementation and automation architecture in Kommo focusing on ROI and retention, you can request a project.

FAQ — Kommo Partner Program

Real questions I receive when someone wants to become a Kommo partner in Brazil.