The RD Station CRM expires when the criterion is cost in real and support 100% in Portuguese, with a free plan and native integration with the RD marketing ecosystem. The Kommo expires when the game is selling via WhatsApp with deep conversational automation (Salesbot and AI agent) already in the intermediate plans.
Prices (2026)
| Criterion | Kommo | RD Station CRM |
|---|---|---|
| Free plan | No (test) | Yes (up to 4 users) |
| Paid entry | Base US$15/user/month | Basic R$59.40/user/month (annual) |
| Intermediate | Advanced US$25 | Pro R$107.10 (minimum 4 users) |
| Currency | USD (exchange rate) | BRL (no surprise) |
| Support | Strong BR community | 100% Portuguese, local |
Converting to ~R$5.50, the Kommo Base (US$15) is close to R$82/user, compared to R$59.40 of RD Basic. RD is cheaper in real and has a free plan up to 4 users. RD's entry advantage.
WhatsApp and AI
In Kommo, Salesbot and AI Agent are central and operate within the funnel (qualify, fill card, create task) already in Advanced. In RD, WhatsApp runs via RD Station Conversations (Meta BSP, number in up to 48h) and Rê AI works as a sales assistant. Competent, but RD's focus is the marketing-to-sales journey.
Who already uses RD Marketing
Structural advantage of RD CRM: native integration, seamless lead transfer. Switching to Kommo would mean rebuilding integrations. Process rules: don't break what already flows.
Verdict
SME focused on cost in real and already in the RD ecosystem: RD Station CRM. Those who make conversation the center and want deeper WhatsApp automation: Kommo. First define how the lead enters and where it closes; then choose the machine. contact me.