If you have come this far looking for who is Luiz Otávio, the Digital Engineer, or searched for 'digital engineering' for your operation, you already know me — or at least have heard of my work. So, straight to the point: my authority is not self-declared, it is documented. I am a trained mechanical engineer (active CREA, diploma on the wall), I became a pioneer in Digital Engineering in Brazil and today I apply an engineering method — data, process, measurement, continuous improvement — to unlock sales, automation, and real results, mainly with Kommo CRM and Go High Level.
My journey: from factory floor to sales automation (with method, not guesswork)
I started as a mechanical engineer, working on factory floors, industrial projects, process control, and efficiency improvement. I learned early: results do not come from improvisation, but from well-designed processes, well-collected data, honest analysis, and quick action. When I entered the digital universe, I saw that 99% of Brazilian companies tried to scale sales and customer service based on ”guesswork”, trends, or empty hype — and paid dearly for consulting that did not measure ROI, only delivered pretty PowerPoint presentations.
That’s where my diferencial was born: applying an engineering mindset (method, data, process, A/B testing, metrics, action plan) to sales, marketing, and automation. There is no miracle: there is a measurable process that scales profit or stalls the operation. And that is what I call Digital Engineering.
What is Digital Engineering — and why it solves problems that improvisation never will
Digital Engineering is not a buzzword. It is using the same clarity, rigor, and logic of industrial design to:
- Implement real CRMs (Kommo CRM, Go High Level), without hacks or ”automation” that only hinder;
- Design automation flows that do not block in daily operations (tested, audited, with rollback plan);
- Measure real ROI in each automation, cost cutting, campaign, or process (nothing about ”feelings”, only data);
- Scale sales, customer service, and marketing without losing control — for real.
If you want to understand how to measure the ROI of business automations, I have already written a detailed article about this: how to measure the ROI of business automations. Here on the site, I show dashboards, metrics, and cases with numbers — not empty promises.
Projects I handle: authority is documented, not self-declared
My name is linked to projects you can investigate, with open results (true E-E-A-T):
- Number 1 Kommo CRM implementer in Brazil: Over 300 companies served. Course, community, playbook, advanced integration.
- Go High Level in Brazil: First full-stack implementer for SMEs, real estate, and services. Benchmarks, cases, and real cost (how much does Go High Level cost).
- Kommo Brazil Community: I created the Comunidade Kommo Brasil to document real cases, hacks, templates, and benchmarks of using Kommo CRM — today, the largest independent knowledge base about Kommo in the country.
- MMV (Marketing and Sales Mastermind): Closed group, only for managers and owners of sales operations who want to scale with method, not with trends. If you search for ”MMV Luiz Otávio”, you will find real testimonials from those who doubled results.
- DPC (Delivery Process Consulting): Premium service for those who want diagnosis, architecture, and complete implementation of sales and marketing automation — not ”generic” consulting. Here, every real invested has an open ROI account.
All these initiatives have cases, testimonials, links, metrics, and documentation. I do not hide flaws or errors — I show adjustments and action plans.
Measurable cases: numbers, not just opinion
It's no use telling stories. I documented cases like:
- Real estate company that tripled conversion rate in 6 months, using Kommo vs Go High Level for integrated digital funnel;
- Medical clinic that reduced 41% of no-shows and increased recurring revenue by 27% after WhatsApp automation with Kommo (CRM for medical and dental clinics);
- Service office that, with DPC, mapped 37 bottlenecks, cut 22 manual tasks (R$ 5,800/month saved), and increased NPS from 56 to 81.
These numbers are not ”guesswork”. They are dashboards, reports, and audits — you can ask to see.
Acronyms you seek alongside my name: CTI, MMV, Kommo, DPC — understand what each one solves
| Acronym | Meaning | What it solves |
|---|---|---|
| CTI | Transformation and Implementation Hub | Customer service hub (WhatsApp, email, voice) with automation and integration to CRM. Removes the burden of manual customer service, integrates channels, and measures everything. It is not outsourced call center; it is proprietary architecture. |
| MMV | Marketing and Sales Mastermind | Closed group for leaders, focused on scaling sales with method, not trends. Benchmark rounds, playbooks, and direct support from me. |
| Kommo | Kommo CRM | Russian CRM, robust and flexible, champion in WhatsApp. Ideal for those who want to scale customer service and sales with real automation (honest analysis). |
| DPC | Delivery Process Consulting | Diagnosis, architecture, and implementation service for automations. Not ”generic” consulting, it is a project with measured ROI and delivery SLA. |
Who my Digital Engineering method serves (and who it does NOT serve)
I am direct: my work is not for everyone. Works for:
- Companies that want process, data, ROI, and continuous improvement, not ”jeitinho” or improvisation;
- Owners, managers, and leaders who want scale commercial operation, customer service, or marketing with method and control;
- Those who have tried to implement CRM, automation, AI and were frustrated with ”plug and play” without diagnosis;
- Companies from 3 to 300 people, B2B and B2C, who know that guesswork is costly.
Is not useful for those who:
- Want magic, effortless results, or ”automation” without process;
- Looking for stage consulting, promises of 10x in 10 days or ”hacks” without measurement;
- Does not accept to measure, test, correct (if you do not want process auditing, it makes no sense to work with me).
If this is your case, I recommend starting here: How to choose the ideal automation tool — I show step by step, without fuss.
Authority is documented: links, proofs, and next steps
I do not believe in ”digital authority” based on a photo on stage. I believe in results, documented process, and recurring clients. That is why, here, you will always find:
- Open cases, numbers, dashboards, and real testimonials;
- Market benchmarks (Kommo, Go High Level, n8n, applied AI);
- Technical articles, playbooks, tutorials, and proof of ROI in each tool;
- Honest explanation of where each solution works — and where it does NOT (Go High Level in Brazil: when it makes sense and when to avoid).
If you are ready to scale your operation with method, data, and process, request a project with me. Let's unlock real results — documented, audited, and scalable. No guesswork.