More leads
More qualified traffic and prospecting: more people enter for the same investment.
+ — per month
← ROI Calculator 01— 02— 03—
Kommo CRM · Law
Sales engine for Law Firm: how much do you lose without it?
A law firm receives a lead in a hurry and under emotional distress (fired, getting a divorce, suffered an accident), and whoever responds first closes the deal. But the lawyer is in a hearing, takes hours to return, and the client has already hired someone else. The bucket leaks in response time and screening: many leads arrive that are not in the area of expertise and consume the team's time.
%
R$
R$
You are leaving on the table
—
per month · — per year
Where does this number come from
More leads for the same investment—
More conversion (fast response and follow-up)—
More repeat purchases from the same client—
Total per month—
Project payback—
I want this engine → Typical law firm numbers. Adjust with yours.
Everything starts from your real revenue per client, the LTV. Four numbers you already have:
Leads per month—
Conversion—
Average order value—
Purchases per client—
Your revenue today—
A structured sales engine moves three levers at the same time. Since they act on the same account, the effect does not add up: it multiplies.
More conversion
Response in minutes, follow-up that doesn't fail, and AI answering after hours.
+ — per month
More repeat purchases
Relationship and base reactivation: the same client buying again.
+ — per month
Revenue today—
With the engine—
What is on the table—
The size of each step depends on where you are starting from: those who already use a good CRM with AI have less to gain (20% per lever) than those who don't use any CRM yet (30%). That is why the calculator asks for your current situation, and it is the only place where an estimate is entered.
01What we believe
The MMV Method applied to Law Firm
In the MMV, AI performs the initial screening by separating the case by area (labor, social security, family) and only passes the qualified lead to the lawyer, at the right stage of the pipeline. Speed-to-lead ensures a response in minutes while the client is hot, and follow-up covers those who requested a proposal and haven't decided yet.
02The stack we build
The right tools, integrated.
Kommo CRM
Pipeline by legal area and by stage (consultation, case analysis, proposal, contract), with each lead source tagged to measure what brings in cases that close.
N8N
Integrates form, WhatsApp, and CRM, routes the lead to the lawyer in the correct area, and triggers follow-up for open proposals.
OpenClaw
AI agent that responds immediately, screens the case, collects essential data, and separates the qualified lead from those not in the area of expertise.
Claude Code
Builds the router by area, the screening form, and the proposal follow-up flows specific to the legal funnel.
03The funnel
Outbound + inbound, with a qualifying form.
Outbound
Active prospecting in the firm's niche areas and reactivation of consultations that did not turn into contracts, resuming leads who requested a proposal and disappeared.
Inbound
Content and ads by area of law (your rights in dismissal, how pension works) that bring the client to the screening form.
Tracked form
Tracked form that classifies the case area and urgency, qualifying before taking up the lawyer's schedule and recording the source.
04Service + commercial process
Speed-to-lead with response in minutes, because in legal, whoever responds first closes, scheduling the consultation while the client's pain is latent. Structured follow-up charges every open proposal and the lawyer calls on higher-value cases, without letting the lead cool down.
05Visibility (SEO · AEO · GEO)
Captures urgent intent searches like 'I was fired what are my rights', 'social security lawyer near me' and 'how much does it cost to file a lawsuit', with answer-first content explaining rights and deadlines right in the first line to rank on Google and be cited by ChatGPT and Perplexity.
Frequently asked questions, Law
Why does response time matter so much for a law firm?
Because the legal client arrives in a hurry and under emotional distress and hires whoever responds first. With Kommo and AI responding in minutes on WhatsApp, the firm serves while the case is hot, schedules the consultation on the spot, and doesn't lose the client to the competitor who returned first, even with the lawyer in a hearing.
Can AI screen cases before they reach the lawyer?
Yes. The OpenClaw AI agent performs the initial screening, identifies the case area, collects essential data, and separates the qualified lead from those not in the area of expertise. This way, the lawyer receives only relevant cases, already organized, without wasting time on contacts that don't turn into contracts.
Is it ethical and safe to use automation and AI in law?
Yes, provided that the AI performs screening and administrative service, not legal consulting. The system organizes leads, schedules consultations, and follows up on proposals, always forwarding the case analysis to the lawyer. It is a commercial management tool that respects confidentiality and keeps technical decision-making with the qualified professional.