More leads
More qualified traffic and prospecting: more people enter for the same investment.
+ — per month
← ROI Calculator 01— 02— 03—
Kommo CRM · School and Courses
Sales engine for School and Courses: how much do you lose without it?
Enrollment has a deadline: families who inquire in January and receive no follow-up disappear until the following year. The school office responds during business hours while parents research schools at 10 PM. Without structured follow-up, those who asked about tuition never come back to book a visit. Classes end up with empty seats because of gaps in the enrollment process.
%
R$
R$
You are leaving on the table
—
per month · — per year
Where does this number come from
More leads for the same investment—
More conversion (fast response and follow-up)—
More repeat purchases from the same client—
Total per month—
Project payback—
I want this engine → Typical school and course numbers. Adjust with yours.
Everything starts from your real revenue per client, the LTV. Four numbers you already have:
Leads per month—
Conversion—
Average order value—
Purchases per client—
Your revenue today—
A structured sales engine moves three levers at the same time. Since they act on the same account, the effect does not add up: it multiplies.
More conversion
Response in minutes, follow-up that doesn't fail, and AI answering after hours.
+ — per month
More repeat purchases
Relationship and base reactivation: the same client buying again.
+ — per month
Revenue today—
With the engine—
What is on the table—
The size of each step depends on where you are starting from: those who already use a good CRM with AI have less to gain (20% per lever) than those who don't use any CRM yet (30%). That is why the calculator asks for your current situation, and it is the only place where an estimate is entered.
01What we believe
The MMV Method applied to School and Courses
The MMV Method treats enrollment as a sales funnel: each lead receives an immediate response about spots, values, and differentials, with cadence until scheduling the visit and closing re-enrollment. The process prioritizes those in the decision window and keeps those interested out of season warm, ensuring the class closes full without depending only on word of mouth.
02The stack we build
The right tools, integrated.
Kommo CRM
Organizes the enrollment funnel by stage (interest, scheduled visit, enrolled) and separates new student acquisition from current base re-enrollment.
N8N
Integrates website forms, ads, and the academic system, triggering visit reminders, pending documents, and re-enrollment campaigns at the right time.
OpenClaw
Responds 24/7 to questions about values, spots per grade, methodology, and full-time, and schedules the guided school visit with the secretary.
Claude Code
Builds integration with the academic system and custom acquisition and re-enrollment automations for the school.
03The funnel
Outbound + inbound, with a qualifying form.
Outbound
Active prospecting in the base of former students, referrals, and leads from previous years at the opening of the enrollment period, with an invitation for a visit and special condition.
Inbound
Local ads and school content (structure, approvals, pedagogical project) capture parents researching spots, directing them to visit scheduling.
Tracked form
Tracked form that captures grade of interest, period, and child's name, qualifying the lead and already signaling if there is a spot in the desired class.
04Service + commercial process
Speed-to-lead responding to values and spots on the spot and scheduling the guided visit before the parent researches the next school. Structured follow-up with visit reminders, return for those who asked for monthly fees, and re-enrollment campaign at the right time, with secretary calls in hot cases.
05Visibility (SEO · AEO · GEO)
Local SEO by modality and neighborhood ('full-time school in [city]', '[topic] course'), with answer-first pages about monthly fees, methodology, and differentials to capture parents and students at the moment of research and be cited by educational AI.
Frequently Asked Questions, School and Courses
Can AI answer parent questions outside of secretary hours?
Yes. OpenClaw serves 24 hours informing values, spots per grade, full-time, and methodology, and already schedules the visit. Since parents usually research schools at night and on weekends, this ensures that the question is answered on the spot, before the parent closes with the competitor who responded first.
How does the system help with current base re-enrollment?
Kommo separates the current student base and N8N triggers the re-enrollment campaign at the right time, with document reminders and conditions. Instead of hoping the family returns, you work re-enrollment as an active process, reducing dropout and ensuring the class is full before acquiring new students, which costs more.
Does it work for schools and for free or vocational courses?
It works for both. The enrollment funnel adapts: school works grade, period, and guided visit; free course works class, schedule, and start of classes. In both, the logic is the same as the MMV Method: respond quickly, qualify those in the decision window, and follow up until enrollment closes.