More leads
More qualified traffic and prospecting: more people enter for the same investment.
+ — per month
← ROI Calculator 01— 02— 03—
Kommo CRM · Info-producer
Sales engine for Digital Product Creator: how much do you lose without it?
A launch throws thousands of leads into WhatsApp in 48 hours, and the sales team cannot talk to everyone during the open cart window. A lead who clicked checkout and didn't pay is rarely recovered, and without qualification, the salesperson spends time with curious people while the hot buyer goes cold. In evergreen, the database heats up and cools down without cadence, and LTV is left on the table.
%
R$
R$
You are leaving on the table
—
per month · — per year
Where does this number come from
More leads for the same investment—
More conversion (fast response and follow-up)—
More repeat purchases from the same client—
Total per month—
Project payback—
I want this engine → Typical infoproducer numbers. Adjust with yours.
Everything starts from your real revenue per client, the LTV. Four numbers you already have:
Leads per month—
Conversion—
Average order value—
Purchases per client—
Your revenue today—
A structured sales engine moves three levers at the same time. Since they act on the same account, the effect does not add up: it multiplies.
More conversion
Response in minutes, follow-up that doesn't fail, and AI answering after hours.
+ — per month
More repeat purchases
Relationship and base reactivation: the same client buying again.
+ — per month
Revenue today—
With the engine—
What is on the table—
The size of each step depends on where you are starting from: those who already use a good CRM with AI have less to gain (20% per lever) than those who don't use any CRM yet (30%). That is why the calculator asks for your current situation, and it is the only place where an estimate is entered.
01What we believe
The MMV Method applied to Digital Product Creator
The MMV Method organizes the launch and evergreen as a machine: leads segmented by origin and engagement, humanized service on WhatsApp during the cart window, and active abandoned checkout recovery. The process prioritizes those who demonstrated purchase intent, makes the offer at the right time, and maintains follow-up cadence to convert in the cart and re-offer to the database.
02The stack we build
The right tools, integrated.
Kommo CRM
Centralizes sales WhatsApp, segments leads by origin (ad, class, list), and organizes the funnel from warmed lead to buyer and upsell.
N8N
Connects the checkout platform (Hotmart, Eduzz, Kiwify), the class platform, and the CRM, triggering cart recovery and segmentation by purchase event.
OpenClaw
Attends and qualifies on WhatsApp 24/7 during the launch, breaks price and guarantee objections, and sends the checkout link at the moment of intent.
Claude Code
Builds integrations with checkout and class platforms and the custom abandoned cart recovery sequence.
03The funnel
Outbound + inbound, with a qualifying form.
Outbound
Active prospecting in the database of old leads and non-buyers from previous launches, reheating with a new offer directly on WhatsApp and DM.
Inbound
Ads and content (free classes, Reels, online events) capture leads for the list and WhatsApp, fueling the warm-up until the cart opens.
Tracked form
Tracked event/class registration form that captures ad origin and interest level, segmenting the lead for the right offer at the right time.
04Service + commercial process
Speed-to-lead in the cart window, with humanized service breaking objections and sending checkout at the moment of purchase intent. Structured follow-up for abandoned cart recovery, calls for higher tickets, and re-offers to the database between launches so as not to leave LTV on the table.
05Visibility (SEO · AEO · GEO)
SEO and AEO around the producer's name and method ('[topic] course by [name]', real niche questions), with answer-first pages that capture brand search and make AI cite the producer as a reference on the topic.
Frequently asked questions, Infoproducer
How to recover those who abandoned the checkout during the launch?
N8N detects the abandoned cart on the checkout platform and triggers automatic recovery, while OpenClaw approaches the lead on WhatsApp, breaking the objection that stalled the purchase. Since most producers never work on abandoned checkouts, this recovery alone pays for the structure in a single launch.
Can AI handle the WhatsApp volume when the cart opens?
Yes. OpenClaw handles thousands of leads simultaneously, 24 hours a day, qualifying, breaking price and guarantee objections, and sending the checkout at the moment of intent. In the short window of the open cart, when the human team cannot talk to everyone, this ensures no hot buyer goes unanswered.
Does it work for launch and evergreen?
It works for both models. In the launch, the focus is speed and recovery in the cart window. In evergreen, Kommo keeps the database segmented and N8N warms up and re-offers at the right time, working on LTV continuously. The same structure supports both without you redoing everything for every campaign.