More leads
More qualified traffic and prospecting: more people enter for the same investment.
+ — per month
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Kommo CRM · Dealership
Sales engine for Car Dealership: how much do you lose without it?
The dealership receives zero-km leads from the brand's website, campaigns, test-drives, and referrals, but they fall into spreadsheets and emails that no one treats with speed. The journey is long (weeks comparing), involves financing, trade-ins, and stock/delivery time, and the lead cools down between the first contact and the car's arrival. Without a strong CRM, the team cannot nurture, and the closing rate plummets.
%
R$
R$
You are leaving on the table
—
per month · — per year
Where does this number come from
More leads for the same investment—
More conversion (fast response and follow-up)—
More repeat purchases from the same client—
Total per month—
Project payback—
I want this engine → Typical dealership numbers. Adjust with yours.
Everything starts from your real revenue per client, the LTV. Four numbers you already have:
Leads per month—
Conversion—
Average order value—
Purchases per client—
Your revenue today—
A structured sales engine moves three levers at the same time. Since they act on the same account, the effect does not add up: it multiplies.
More conversion
Response in minutes, follow-up that doesn't fail, and AI answering after hours.
+ — per month
More repeat purchases
Relationship and base reactivation: the same client buying again.
+ — per month
Revenue today—
With the engine—
What is on the table—
The size of each step depends on where you are starting from: those who already use a good CRM with AI have less to gain (20% per lever) than those who don't use any CRM yet (30%). That is why the calculator asks for your current situation, and it is the only place where an estimate is entered.
01What we believe
The MMV Method applied to Car Dealership
The MMV Method installs predictability in a long-cycle operation: each lead enters the funnel with source and model of interest, is responded to on the spot, and nurtured by stage until delivery. AI qualifies payment and trade-in, schedules test-drives, and keeps the lead warm during vehicle wait times, while follow-up ensures that no zero-km proposal sits idle waiting for the salesperson to remember.
02The stack we build
The right tools, integrated.
Kommo CRM
Structures the long zero-km funnel (Lead > Test-drive > Proposal > Financing > Billing > Delivery), with source, model, trade-in, and stock deadline in each card.
N8N
Integrates the manufacturer's website, campaign forms, and the dealership's system to Kommo, creating the card on the spot and synchronizing credit and delivery status.
OpenClaw
Responds to leads on the spot qualifying model, payment, and trade-in, schedules test-drives, and keeps the client nurtured during vehicle wait times with deadline updates.
Claude Code
Builds integrations with brand systems, routing by model/salesperson, and funnel dashboard by source, sales cycle, and conversion rate by stage.
03The funnel
Outbound + inbound, with a qualifying form.
Outbound
Active prospecting in the client base for vehicle renewal/trade-in (3-4 year cycle) and in fleets/PJ, with salesperson call and WhatsApp cadence.
Inbound
Leads from brand campaigns, test-drives, and 'launch [model]' content, financing conditions, and comparisons capturing those at the beginning of the journey.
Tracked form
Interest/test-drive form (model, payment, trade-in) integrated into the website that falls into Kommo qualifying and routing to the right consultant on the spot.
04Service + commercial process
Immediate response by AI with payment and trade-in qualification and scheduled test-drive, because in the long zero-km cycle, the lead that is not nurtured cools down and disappears. Structured follow-up by stage with salesperson call keeps the proposal alive during financing and vehicle wait, sustaining conversion until delivery.
05Visibility (SEO · AEO · GEO)
Captures searches like '[model] 0km price [city]', 'dealership [brand] in [city]' and 'financing conditions [model]' with pages by model and by service (sales, after-sales, maintenance). Answer-first content about launches, financing, and trade-in to be cited by AI by those researching zero-km before stepping into the store.
Frequently Asked Questions, Dealership
How does the dealership treat zero-km leads with speed?
Leads from the brand's website and campaigns fall directly into Kommo and AI responds on the spot, qualifying model, payment, and trade-in and scheduling test-drives. Nothing else gets stuck in spreadsheets or email. The consultant receives the lead warmed up and routed by model, raising the utilization of an expensive operation to generate.
Does CRM help not lose the lead during the car wait?
Yes, and it is decisive in the long cycle. The system keeps the client nurtured by stage during financing and delivery time, with automatic updates and consultant follow-up. The lead that would normally cool down between the proposal and the vehicle's arrival remains warm until billing and delivery.
Is it possible to sell again to those who are already dealership clients?
Yes, and it is the cheapest sale that exists. The outbound funnel works the base in the 3 to 4-year trade-in cycle with call and WhatsApp cadence from the consultant, offering renewal and conditions. You transform the stagnant portfolio into a predictable engine of new zero-km sales.