More leads
More qualified traffic and prospecting: more people enter for the same investment.
+ — per month
← ROI Calculator 01— 02— 03—
Kommo CRM · Real Estate Launch
Sales engine for New Development Real Estate: how much do you lose without it?
A launch generates a flood of leads in a few days, and the agent cannot manage to call everyone at the right speed. Portal and traffic leads go cold in minutes, and without fair distribution among the team, the best contact goes to the wrong agent or simply dies in the spreadsheet. Gross Sales Value (VGV) leaks due to lack of cadence, not lack of demand.
%
R$
R$
You are leaving on the table
—
per month · — per year
Where does this number come from
More leads for the same investment—
More conversion (fast response and follow-up)—
More repeat purchases from the same client—
Total per month—
Project payback—
I want this engine → Typical real estate launch numbers. Adjust with yours.
Everything starts from your real revenue per client, the LTV. Four numbers you already have:
Leads per month—
Conversion—
Average order value—
Purchases per client—
Your revenue today—
A structured sales engine moves three levers at the same time. Since they act on the same account, the effect does not add up: it multiplies.
More conversion
Response in minutes, follow-up that doesn't fail, and AI answering after hours.
+ — per month
More repeat purchases
Relationship and base reactivation: the same client buying again.
+ — per month
Revenue today—
With the engine—
What is on the table—
The size of each step depends on where you are starting from: those who already use a good CRM with AI have less to gain (20% per lever) than those who don't use any CRM yet (30%). That is why the calculator asks for your current situation, and it is the only place where an estimate is entered.
01What we believe
The MMV Method applied to New Development Real Estate
The MMV Method installs predictability in the launch: automatic and fair lead distribution, speed-to-lead in seconds, and follow-up cadence that doesn't depend on the agent's memory. The process qualifies who has the profile for the product (income, buying moment) before wasting the sales team's time, and each lead receives the right number of attempts until a decision is made.
02The stack we build
The right tools, integrated.
Kommo CRM
Receives leads from portals, stands, and traffic, distributes them via fair round-robin among agents, and organizes the sales funnel from interest to contract signing.
N8N
Connects real estate portals, campaign forms, and the table of available units, updating inventory and triggering hot lead alerts for the team.
OpenClaw
Performs instant first contact, qualifies income and buying moment, sends tables and floor plans, and schedules the visit to the showroom with the agent.
Claude Code
Builds the distribution round-robin, integrations with portals, and the VGV tracking dashboard by agent and by campaign.
03The funnel
Outbound + inbound, with a qualifying form.
Outbound
Active prospecting in investor and old client databases when a new launch opens, offering priority on units with the best conditions.
Inbound
Launch paid traffic and project content (tour, location, appreciation) capture interested parties directly into the interest form.
Tracked form
Campaign-tracked form that captures income bracket, buying moment, and desired typology, qualifying the lead before it reaches the agent.
04Service + commercial process
Speed-to-lead in seconds with automatic qualification and immediate distribution to the right agent, scheduling a visit to the showroom. Follow-up in a structured cadence with multiple attempts, calls, and messages until a decision is made, without letting any launch lead go cold in the spreadsheet.
05Visibility (SEO · AEO · GEO)
Launch SEO by project, region, and typology ('off-plan apartment in [neighborhood]'), with answer-first pages about price, delivery, and conditions to capture high-intent searches and appear in AI answers about new properties.
Frequently Asked Questions, Real Estate Launch
How to ensure that every launch lead is attended to on time?
OpenClaw makes the first contact in seconds, 24 hours a day, qualifying the lead while the agent hasn't even seen the notification. In the typical launch flood, this ensures no one is left waiting. The hot lead arrives to the agent with income and interest mapped, ready to book a visit.
Is it possible to distribute leads fairly among agents?
Yes. Kommo distributes via an automatic and fair round-robin, without agents choosing only the best ones or leads being forgotten. You define the rules, the system executes, and you see in the dashboard who is converting. It ends internal fighting and VGV loss due to poor distribution.
Does the system integrate with real estate portals and unit inventory?
It does. N8N connects portals, campaign forms, and the table of available units, updating inventory in real-time. When a unit is sold, the system reflects it immediately, avoiding selling the same apartment twice and giving the agent the correct information to negotiate.