Kommo CRM for Franchise
We implement a multi-unit structure in Kommo with a standard funnel replicated in all franchises, automatic lead passing to the correct unit by region or ZIP code, and a consolidated view for the franchisor. We standardize scripts and the Salesbot so that service is uniform across all locations, and provide each franchisee with their own funnel without losing central control.
Each franchise unit operates in its own way, with personal WhatsApp and its own spreadsheet, and the franchisor cannot see what happens at the point of contact. Leads arriving through the brand are not transferred with criteria to the correct unit, and no one standardizes the service that should be the same everywhere.
Multi-unit structure with a replicable standard funnel and permissions per franchisee (each sees only their operation, the franchisor sees everything)
Automatic routing of brand leads to the correct unit by region, ZIP code, or availability
Standardization of scripts, Salesbot, and cadences to ensure the same service everywhere
Consolidated network dashboard with conversion per unit, franchisee ranking, and unattended leads
I am a franchisor and I can't see what each unit does with the leads. Does Kommo solve this?
Yes. We set up a multi-unit operation with a central view: each franchisee operates their own funnel, but the franchisor sees the network's consolidated data on a single dashboard. You discover which unit converts well, which is letting leads die, and where service deviates from the standard. You move from darkness to data-driven management, with the power to hold the front line accountable with facts.
How does the lead transfer from the brand to each unit work?
We set up automatic routing: leads entering through the website or brand campaign go directly to the correct unit by region, ZIP code, or rotation rule. No spreadsheets, no manual distribution, no leads left idle. Each franchisee receives their contact already in the funnel, with the first automated response sent, and no one in the network waits for a manual transfer that delays or gets lost.
Can we ensure all units meet the same brand standard?
Yes, and this is the central point. We replicate the same funnel, scripts, and Salesbot across all franchises, so the customer has the same experience anywhere. The franchisor sets the process once, and it runs identically across the entire network. When a unit deviates from the standard, it appears on the dashboard, and you correct it before it becomes a complaint against the brand.
Shall we set up the Kommo CRM for your franchise?
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